The European Football Championship, the hot weather, an upcoming movie shooting and several works for award shows paralyse both writing the blog as also doing something for the thesis. Although I read some further articles, wrote a second outline for my professor, started to write and found a more general name for the thesis which is now “Electronic Word of Mouth – Chances and Challenges”.
It’s a little bit more open than “the other names” I had before. On the one hand, this is giving me the opportunity to be less obligatory. On the other hand I have to pay attention that I don’t get lost in the endless spheres of WOM.
We’ll see – in the end I have still to wait for the feedback from my professor who should have gotten my outline a week ago. I hope it didn’t get stuck in his spam-filter. Tomorrow I’ll send him a reminder which I forgot today.
Let’s see.
.x.

